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Over half a century ago, since 1956, Cruisers Yachts began building lapstrake wooden boats in a small, picturesque Wisconsin town on the shores of Green Bay. Cruisers Yachts has always stood for innovation, not imitation. It wants to create the most beautiful, well-thought-out and technologically advanced yachts in the marketplace. Additionally, it believes that it can best control the quality of its yachts when it makes as many of the required parts as possible. The bottom line: From the standard features of its yachts to the special-order requests and available options, it is committed to exceeding its customers expectations. Cruisers Yachts' mission statement: "For more than 50 years, we've been handcrafting people's dreams one boat at a time. And our original mandate still rings true today. It has never been our intention to sell the greatest number of yachts, just a number of great yachts. Because if your goal is to sell more yachts than any other manufacturer you have to give up a few things. Thorough design, detailed craftsmanship, knowing your customer. At Cruisers Yachts, these qualities are the very foundation of our company." Cruisers Yachts makes no attempt to be all things to all people, every individual model has been designed to achieve its own distinct expression of lavish comfort and exhilarating performance. It currently builds 3 series of yachts, namely the Express Cruiser, Express Motoryacht and the Sport Sedan Series.
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